June 13th, 2009 | Author: admin
We are pleased to be rolling out our findings from our Women & Digital Life research study. The first edition of the study last year received very positive feedback and we decided to launch a follow-up. We designed it to be a one-stop information source for women and digital life: broadband, gaming, online video, social media and wireless. Based on over 2,000 in-depth interviews with women in the U.S. (aged 12 and up), the study captures all key lifestages: singles, couples, moms and empty nesters. And there are special focus reports on Hispanic and African-American women, as well as an upcoming Canadian edition.
We will be rolling out our findings over the next several weeks—first up, evolution of TV viewing in the age of DVRs, video-on-demand and online video.
